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Ian Trust (Executive Chair, Wunan) and Adam Baylis (KPMG secondee),

East Kimberley, 2011.

Photo: Daniel Linnet, Linnet Foto

KPMG has partnered with Jawun

since 2007, and reached a

milestone in October this year

when it celebrated its 200th


Catherine Hunter, Head of

Corporate Citizenship, explained

that from the start, the firm chose

to invest in partnership because it

saw deep alignment between the

two organisations and a key global

aspiration of the firm.

‘As an Australian firm and a

global network we wanted to turn

our minds with our community

investment corporate citizenship

work to address some of the more

intractable big issues from a social

and environmental perspective.

We made a conscious decision

to engage with Indigenous

Australia because we felt that it

was a core issue for us as a nation,

because inequality is most acutely

experienced by Aboriginal and

Torres Strait Islander Australians.’

To bring that intention to life,

Catherine said it was important

to ‘look at what we believe we

stand for as a firm from a values

perspective, and then walking

the talk in terms of what we

tell our clients and the sort of

service offering we provide our

clients and how we work with our

clients. Everyone has their code of

conduct and their values statement

and some of them are really very

similar, but I think the test of that

is not just what a company does

but how it works and operates.

Everything we do with Jawun so

beautifully illustrates that purpose

in a living way.’

KPMG produced a human rights

statement that has changed

and infused many of its policies

and engagement practices with

clients, and in 2014 the firm won

Australia’s prestigious Human

Rights Business Award. While

the firm has been one of Jawun’s

longest-standing partners, its

ongoing alignment is important.

Catherine explains that in

considering its human rights

agenda, KPMG asked the question:

‘How can we contribute to that

global debate by looking at what’s

happening in our own backyard

and really try to demonstrate

best practice? Jawun is very

consistent with the whole notion

because we’ve always worked

with Jawun as the conduit at the

invitation of communities, and with

communities rather than to or for,

and so those principles are really

important to us in terms of how

we engage.’

One of KPMG’s values is

commitment to communities and

that has gathered momentum in

the firm, to the point where this

year KPMG acquired a human

rights consultancy. In the last

12 months KPMG has ‘looked to

identify a global purpose that

unifies us. “Inspiring confidence,

empowering change” is not

something that we will use

externally, but that’s our internal

purpose as an organisation.

If you look at the concept of

Jawun around skills transfer and

capability build to help empower

our communities to self-determine,

the notion of empowerment

is absolutely aligned with our

purpose, and really core to that

human rights based approach that

we’re taking as an organisation.’


The corporate ‘why’—KPMG