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Page Background

The concept of ‘shared value’

denotes the role of business

in society now, whereby a

company’s success and social

progress are interdependent.

This report explores how

partnering with Jawun enables

corporate and government

organisations to create shared

value by driving their own

interests while helping to build

capacity in Indigenous Australia.

In this report, Jawun analyses

the direct experiences of

people who have taken part

in the secondment program,

and the insights of senior

executives in secondment

partner organisations. Their

learnings highlight Jawun’s

impact on both individuals

and organisations, and provide

insight into the different ways

our partner organisations can

realise value.


are motivated to

do a Jawun secondment for

personal and professional

development reasons, including

the desire to understand more

about Indigenous Australia

and meet the challenge of an

‘out of comfort zone’ learning


The immersive nature of the

secondment challenges their

perceptions in ways that

typically lead to attitudinal

and behavioural change.

Personal growth occurs

through greater awareness and

understanding of Indigenous

Australia, along with accelerated

growth in intercultural

competency and the

so-called ‘soft skills’ of

emotional intelligence.

After a secondment, personal

growth accelerates valuable

professional development for

secondees when they apply

their learnings in the workplace.

Secondees identify Jawun as

a key development experience

and continue to draw on their

learnings over time in their

professional life. Many continue

to engage with Indigenous

Australia through their employer

or in the community.


choose to partner

with Jawun because it provides

access to opportunities that

help drive their interests. A

Jawun partnership helps to build

organisational capability by

supporting strategies on people

and leadership development,

sustainability, brand and

stakeholder relations. At the

same time, of course, it provides

opportunities to engage with

Indigenous Australia and

deliver corporate responsibility


Secondment partners experience

growth in employee capability

(often more rapidly than they

otherwise would), in particular

as secondees progress to

leadership roles, take on broader

roles, or achieve influence within

the business in other ways.

They see positive impact of the

partnership on organisational

culture, intercultural capability

and inclusiveness, and employee

engagement and loyalty.

Many organisations find that it

helps to deepen relationships

with community, client and

government stakeholders.

Organisations that link the

Jawun partnership to strategy

in a deliberate way and evaluate

its internal outcomes are able

to articulate clear returns

on investment.

With alumni now approaching

2,000 secondees, and more

than 500 leaders who have

participated in a Jawun

Executive Visit, there is a


ripple effect

of engaged

and informed people who are

building effective relationships

with Indigenous Australia. What

begins as a personal process is

often transferred through family,

professional and social circles,

and the positive effects can be

felt across community, industry

and government.

For 15 years Jawun has facilitated corporate,

government, philanthropic and Indigenous

partnerships to help build Indigenous capacity

and advance Indigenous-led initiatives in nine

regions across Australia.

Executive summary

Ian Trust (Executive Chair, Wunan) and Ross Love (Managing Partner for New York, BCG),

East Kimberley, 2011.

Photo: Daniel Linnet, Linnet Foto